Change your live. Secretly.

The emerging Swiss start-up bestsmile doesn’t just change your smile, it also changes your life. The pleasant, transparent braces will become a part of your everyday life – until your smile is perfect. The job was to increase the company’s brand awareness as well as the number of people using the transparent braces, and to get the word bestsmile on everybody’s lips. FMD Studios developed an overarching brand campaign. This bilingual campaign lasts a year and is being shown across all channels. From TV and cinema adverts to social media marketing, ads and out-of-home posters all over Switzerland.