Bestsmile

An integrated brand campaign for Switzerland: FMD Studios combined film and photography for television, cinema, social media, print and outdoor advertising.

Brand: Bestsmile
Sector: Commercial and campaign production
Production: FMD Studios
Channels: TV, cinema, social, print and OOH

One campaign idea across several channels

The brief was to increase awareness of Bestsmile and its offer. FMD Studios developed a bilingual, cross-channel campaign, treating the films and photographic assets as complementary parts of the same brand communication.

Planning film and photography together

A television commercial needs a different degree of compression from a social post or an outdoor advertisement. This project brought these uses together in one production. The spots, photographs and behind-the-scenes material show the range of the delivery.

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Brand Campaign

Change your life. Secretly.

The emerging Swiss start-up bestsmile doesn’t just change your smile, it also changes your life. The pleasant, transparent braces will become a part of your everyday life – until your smile is perfect. The job was to increase the company’s brand awareness as well as the number of people using the transparent braces, and to get the word bestsmile on everybody’s lips. FMD Studios developed an overarching brand campaign. This bilingual campaign lasts a year and is being shown across all channels. From TV and cinema adverts to social media marketing, ads and out-of-home posters all over Switzerland.