Briefing

14 days to cover the entire country

In 2018 FMD's production team gathered for a content production tour through Uganda. The goal was to drive around the entire country and capture the diversity and richness of Uganda's nature and culture from the savanna's in the north to the jungles in the south. The produced content exceeded all expectations.

The Team

1 producer. 1 photographer. 1 drone operator. 1 filmmaker. 1 YouTuber. 1 social media expert

The goals were clear: Capturing one different place each day to make the output as broad as possible. The Tourism Board of Uganda wanted to promote the destination with spectacular pictures and videos of their national parks, wildlife and resorts. The tour was an ideal combination of content, social media and high quality content production based on the FMD philosophy.

Concept

With the Uganda Content Production Tour, FMD has developed a concept that has made headlines across several industries thanks to a symbiosis of smart partnerships. The high quality video and photo contributions of the crew members and the publication strategy of the created content by FMD created an unprecedented combination of quality and reach.

Organisation

FMD is well known for spectacular productions abroad and has also been able to draw on many years of experience for this project. In addition to logistical challenges the team also took care of all requried permits, transportation and accommodation.

Production

During the 14 days in Uganda the focus was set on a broad variety of content. The invited YouTuber raised bars with his award winning documentary and the quality of the produced videos and photographs remains unbeaten for a 14 days-long production in Uganda.

Evaluation

In the final step, FMD's social media team took care of the evaluation of the campaign for the destination and partners. Due to the high popularity of the content from this campaign, it was possible to document not only great numbers of each influencer, partner and the tourismboard itself but also a high sharing rate during and beyond the campaign period.

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Reached goals

(Social media-) content for years

To capture the essence of 'The Pearl of Africa' FMD had to make sure that they use each day to produce content and to use night time for travelling. Only so, it was possible to travel around the the entire country of Uganda in 14 days and to capture terrabytes of high quality content around the clock.