With the Falcon Lens Award, FMD has developed a marketing concept that has made headlines across several industries thanks to a symbiosis of smart partnerships. The high-quality video and photo contributions of the community members and the publication strategy of the created content by FMD created an unprecedented combination of quality and reach.
100 hours for 100 Seconds
In mid-2018, Etihad Airways approached us and wanted a content strategy that included at least 10 modern image videos to promote Abu Dhabi as an exciting travel destination. We created a concept for a superlative competition and ended up with the biggest video competition in the world.
20 filmmakers. 4 partner. 1 destination.
The goals were clear: the air giant Etihad Airways wanted to draw attention to the transit airport in the Emirates, the Tourism Board of Abu Dhabi wanted to present the destination with spectacular pictures and Mercedes Benz played a worthy role. The spectacle was an optimal combination of content, social media and event marketing based on the FMD philosophy.
Social media content for years
Not only 10, but 20 extraordinary destination videos from Abu Dhabi were created with reference to Etihad Airways and Mercedes Benz and thus first-class social media content for years. There was a lot of attention on social media and the press about accompanying influencers and interest in the largest video competition in the world. The award show afterwards was the icing on the cake as the highlight of the project, as well as the documentary film for the event that subsequently appeared.