100 hours for 100 Seconds


In mid-2018, Etihad Airways approached us and wanted a content strategy that included at least 10 modern image videos to promote Abu Dhabi as an exciting travel destination. We created a concept for a superlative competition and ended up with the biggest video competition in the world.

Marketing goals

20 filmmakers. 4 partner. 1 destination.


The goals were clear: the air giant Etihad Airways wanted to draw attention to the transit airport in the Emirates, the Tourism Board of Abu Dhabi wanted to present the destination with spectacular pictures and Mercedes Benz played a worthy role. The spectacle was an optimal combination of content, social media and event marketing based on the FMD philosophy.


Reached goals

Social media content for years


Not only 10, but 20 extraordinary destination videos from Abu Dhabi were created with reference to Etihad Airways and Mercedes Benz and thus first-class social media content for years. There was a lot of attention on social media and the press about accompanying influencers and interest in the largest video competition in the world. The award show afterwards was the icing on the cake as the highlight of the project, as well as the documentary film for the event that subsequently appeared.

Watch the Influencer's stories



Award Show
Winner video
Behind the scenes
See the Project Website
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