With the Uganda Content Production Tour, FMD has developed a concept that has made headlines across several industries thanks to a symbiosis of smart partnerships. The high quality video and photo contributions of the crew members and the publication strategy of the created content by FMD created an unprecedented combination of quality and reach.
14 days to cover the entire country
In 2018 FMD's production team gathered for a content production tour through Uganda. The goal was to drive around the entire country and capture the diversity and richness of Uganda's nature and culture from the savanna's in the north to the jungles in the south. The produced content exceeded all expectations.
1 producer. 1 photographer. 1 drone operator. 1 filmmaker. 1 YouTuber. 1 social media expert
The goals were clear: Capturing one different place each day to make the output as broad as possible. The Tourism Board of Uganda wanted to promote the destination with spectacular pictures and videos of their national parks, wildlife and resorts. The tour was an ideal combination of content, social media and high quality content production based on the FMD philosophy.
(Social media-) content for years
To capture the essence of 'The Pearl of Africa' FMD had to make sure that they use each day to produce content and to use night time for travelling. Only so, it was possible to travel around the the entire country of Uganda in 14 days and to capture terrabytes of high quality content around the clock.